How Buyers React When Prices Rise and Fall
March 28, 2016 The New York Times
Justine Hastings in the New York Times, "By remembering a few targets and sticking to them, people may win the overall budget battle and avoid spending or saving too much. Behavioral economists refer to this as 'mental accounting."
"How Buyers React When Prices Rise and Fall" by Justine Hastings - The New York Times