About the Event
In August 2024, a mural reading “Palestina Livre: do Rio ao Mar” (Free Palestine, from the river to the sea) appeared at a major São Paulo intersection, igniting controversy amid the Israel-Gaza war. While critics condemned it as antisemitic, supporters framed it as solidarity with the Palestinian people. This incident highlighted Brazil’s deep entanglement with the Israel-Palestine conflict—an engagement that traces back not to May 1948 or October 7, 2023, but to a pivotal moment in 1979.
In this talk Elmaleh determines and revisits 1979 as the year zero of this ongoing discourse in Brazil, with the arrival of Dr. Farid Sawan, the Palestinian Liberation Organization (PLO) representative to Brazil, and his demand to establish an official diplomatic office. Rapidly emerging as a flashpoint, a seemingly technical request turned what had once been a mostly distant geopolitical issue into a pressing domestic debate, sparking media polarization, diplomatic maneuvering and political divisions. Using theoretical framing of soft power and public diplomacy, this study explores how non-state and state actors shaped public opinion, revealing a critical episode in the intersection of transnational politics and diaspora activism under the Cold War ideological climate. More broadly, it triggers broader discussions on oil geopolitics, global power dynamics, and Brazil’s role within the evolving Global South.
About the Speaker
Omri Elmaleh is a visiting assistant professor in Israel Studies at the Judaic Studies Program. He is a historian specializing in Latin America with deep expertise in Middle Eastern diasporas across the regions. His research examines the dynamic movements of people, goods, ideas and even animals between the Luso-Hispanic and Arab-Muslim worlds, uncovering overlooked connections that have shaped both geographies. By bridging Latin American and Middle Eastern studies, his work offers a transregional perspective on migration, identity, trade networks, international relations and cultural exchange.