Watson Institute for International and Public Affairs
Brazil Initiative

James Woodard - Creating Brazilian Consumer Capitalism in the American Century: Commerce, Culture, Power

Thursday, March 24, 2016

4:00pm – 5:30pm

Joukowsky Forum, Watson Institute, 111 Thayer Street.

Professor Woodard will offer an overview of his work-in-progress, on the development of Brazilian consumerism between the 1920s and the 1970s and on the constitutive role of US-style consumer culture in the making of modern Brazil.