Jeffrey Hoelle - Cattle Culture and Deforestation in the Brazilian Amazon
Cattle raising is the leading driver of deforestation in the Brazilian Amazon. Most analyses focus on the economic and institutional structures contributing to the spread of cattle, but cultural beliefs, values, and practices also play a role in shaping Amazonian livelihoods and landscapes. Across the frontiers of the Amazon, the growth of the cattle industry has been accompanied by belt buckles, rodeos, country music, and deeply-held ideas of nature and development. Attention to this "cattle culture" provides a view of deforestation as part of broader cultural system structuring daily life, from the forest to the city.
12p.m. – 1:30p.m. Joukowsky Forum, Watson Institute, 111 Thayer Street.